Cafe Gift Cards Market Everyday, Not Just the Holidays!

Revenue of gift playing cards have risen from $80 billion in 2007 to a forecasted $118 billion this year, a 47% enhance in five many years, in accordance to a new report by advisory firm CEB TowerGroup. But much more than $1 billion on playing cards nevertheless goes unredeemed yearly, suggests Brian Riley, study direct with CEB TowerGroup.

Most restaurants promote cards for the holidays, but why not promote them each day? If you consider gift cards only promote in the course of the holiday seasons you are lacking a massive opportunity daily! A card system builds your brand, increases profits, lowers money refunds and welcomes new clients. Plastic reward playing cards are durable, reloadable and market your restaurant.

71% of card clients commit 45% more than their card value. 10% to fifteen% of card customers never redeem the total benefit of their card. Almost sixty% of customers questioned for cards throughout the 2012 getaway period, are you getting your share of sales?

Are you marketing reward playing cards year spherical? Your clients are giving them calendar year round! Include your situation tips underneath to aid build our listing!


Child Shower


Bon voyage

Boss’s Working day

Bridal Shower



Cinco de Mayo



Father’s Working day

Get Well




Home Warming

Independence Day


Mother’s Working day

Place of work Warming


Secretary’s Working day

Thank You


Valentines Working day

Veteran’s Working day

Wedding ceremony

Why do consumers like reward playing cards? They are a fast and effortless answer for what to acquire. Additionally the card worth is up to the giver and are obtainable nearly all over the place.

Why do eating places like present cards? They are quick and straightforward to promote, offer an fascination free of charge loan to the restaurant, produce cost-free promoting, create new buyers and are generally a quite lucrative sale at the time of redemption.

Are you promoting playing cards each day? Your consumers are buying playing cards every day and you must be marketing them each day! Positive desk tents, posters and electronic signage are a need to but what about your menu, flyers, client receipt, site and social media campaigns? Some merchants reward customer purchases with a reward present card when they obtain a preset greenback amount, what about personnel contests? Cheap gift cards in reward cards in a two week time period for a $twenty bonus or offer $1,000 in gift playing cards in a two 7 days time period for a $50 bonus!

What about operating with a charity or a fund raising event? Market present playing cards for all the instances we have reviewed, this is a great way to put cash in the lender when items are slow!

If you have not been promoting gift cards, speak to your cafe POS supplier or your credit card provider for a system with no delay! Most restaurant POS suppliers have an integrated software for gift playing cards. Most credit score card processors provide reward card packages, Mercury Payment has a free program for their customers and the Heartland plan can integrate with their loyalty program. Of training course you could use a paper reward certification but these are frequently cumbersome to offer with equally at time of sale and time of redemption additionally they are very susceptible to fraud!

For a complete listing of restaurant POS characteristics and possibilities and further data with regards to restaurant POS techniques and their crucial function, download our free white paper “POS and a Whole Lot Far more” and consider a search at our thorough listing of Restaurant POS Features and Choices.

The selection of a restaurant POS system is a crucial selection that you will reside with for several years, get your time and just take benefit of our cost-free methods so you can make an educated determination. Our Restaurant POS three-Step Buy Guidebook for proprietors and administrators is available for totally free, but if you need to have private help alongside the way we are accessible on a one particular on 1 foundation.

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