The Countrywide Hockey League struck advertising gold when it held its initial Winter season Classic in 2008. The annual out of doors match performed on New Year’s Working day has turn into the have to-view celebration of the year, earning praise from each die-hard and casual hockey fans alike.
This calendar year, the NHL and NBC, the television broadcaster for the sport, are taking an further step to promote the sport. The two recently announced a partnership to integrate the game’s broadcast with a social media campaign, in a move that could reward each businesses.
” 스포츠중계 running the social and broadcast integration to check the usefulness and look at the information,” Michael DiLorenzo, senior director of social media marketing and advertising and strategy at the NHL. “It need to expand our Fb Supporter foundation, due to the fact men and women should ‘like’ the web page to play. It also will construct a window into the function for those who may not be in entrance of the tv.”
The thought is to get even a lot more followers tuned in and engaged with the match, in accordance to the social media consulting organization that is operating the marketing campaign.
Numerous “observe and get” contests will be showcased prominently on equally NBC and the NHL’s Facebook and Twitter pages. Contestants that are followers of possibly on Facebook or Twitter followers will have a possibility to acquire either a Honda CR-Z automobile, or excursions for four to each Common Orlando Studios and the approaching 2011 NHL All-Star Sport.
Both the NHL and NBC are not new to such social media campaigns, but this is the very first time they have collaborated on 1.
Starting December 23, NBC will commence having photo submissions from supporters of its Fb website page. Numerous of the pictures will be selected to air during the recreation. The network will also advertise the social media campaign throughout the working day foremost up to the game, this sort of as for the duration of the Rose Bowl university football sport.
The NHL has planned its 1st promotional Tweet for December 31. During the match, the NHL could question followers to retweet messages and the initial to reply will win a prize.
This 12 months will be the fourth installment of the Wintertime Traditional. The Washington Capitals will get on the Pittsburgh Penguins at Heinz Discipline, normally the property of the Countrywide Football League’s Pittsburgh Steelers. Other Wintertime Classic spots have integrated Ralph Wilson Stadium in Orchard Park, New York, Wrigley Field in Chicago and Fenway Park in Boston.